A Tuesday at My Desk

By Millisa Nwokolo, Founder of La Crown Inc. — May 10, 2026

From 5:55 AM to 6:30 PM. Six kids. Five AI agents. Twelve to fifteen tabs. One cup of coffee that gets reheated three times. A quiet hour-by-hour walk through what a freight broker's day actually looks like when half the team is voice agents.


Most days, I am at my desk before the rest of the house is awake. There is a particular quality to the hours before the kids stir. The radiator clicks. The house exhales. I pour coffee that I will reheat three times before I actually finish it. And I sit down at the desk where, by the end of today, somewhere between forty and sixty loads will have moved across my agency and roughly seven hundred dollars an hour of dispatcher labor will have been done by people who do not exist.

Let me walk you through one of those days.

5:55 AMThe walk to the desk is seventeen steps

I have counted. I take the long way past the family room, where my eighteen-month-old will eventually wake up and demand someone retrieve a stuffed animal from under the couch. I do not check my phone yet. I check my phone after I sit down. The order of operations matters. If I check the phone first, the day owns me. If I sit down first, I own the day.

6:15 AMThree rate requests came in overnight

One from a shipper I have moved freight for since 2014. One from a new contact at a company I have been chasing for almost a year. One from a customer I almost fired last quarter and probably still should.

I open the new one first. Always the new one first. The relationships I already have can wait twenty minutes. The relationship I have not built yet is the one I am about to either start or lose. My quoting skill builds the rate in twelve seconds, pulling from lane history, current fuel, and what carriers actually accepted on this route the last six times we covered it. I review. I send. Two minutes door-to-door.

7:00 AMFirst call. I take it myself.

The 150-year-old shipper. They use email and Excel and they have been with me for years. The agent on the line wants to talk through a tricky multi-stop pickup window. There is no AI in the world I would put on this call. This is the call where I earn the next ten years of the relationship. I pour my second coffee while we talk. We sort it out in nine minutes. She asks how the kids are doing. I ask how her son's wedding went. We hang up. There will be three more loads on my desk by tonight because of those eleven minutes of human conversation.

This is the call where I earn the next ten years of the relationship. There is no AI in the world I would put on this call.

8:00 AMBrad starts his window

Brad is my GPS-and-compliance agent. He works inside Trucker Tools. (Eight hundred dollars a month. The next platform on my hit list. ARG.) While I am still writing that check, Brad makes it pull its weight. He is ruthless about getting drivers and dispatchers to turn their location pings on. He does not take "I'll do it later" for an answer. He does not get tired. He does not get embarrassed asking the same dispatcher for the third time today. By 8:42 he has cleared eleven loads worth of GPS holdouts. I have not lifted a finger. I just watch the dashboard fill in green.

9:30 AMA driver goes dark

Indianapolis to Memphis. Should have pinged forty-five minutes ago. James — my tracking agent — has already tried the driver twice and the dispatcher once. He has logged everything. Now it is my turn. I call the dispatcher directly. Truck broke down outside Bowling Green. Wrecker is on the way. I let the customer know before they have to ask. By 10:15 the truck is moving again and I have not had to apologize for being uninformed. The AI does not save me from the breakdown. It saves me from the surprise.

10:45 AMMike runs his window

Mike is the newest agent. Carrier sales. He runs sixty simultaneous outbound calls in fifteen minutes, working through posted loads. I sit and listen to two of them in real time on the dashboard. The first carrier is professional, locked in five minutes. The second tries to push the rate. Mike walks away cleanly the way I trained him to. I just moved one for seventy-two hundred. I cannot get there on this one. Take care. Click. By 11:00 he has covered four lanes and gotten three carrier setups started. Fifteen minutes. The work of an entire afternoon.

11:30 AMThe email that changes the day

A customer I have been working on for fourteen months drops a Request for Quote on me. Twenty lanes. They want pricing back by Thursday. This is the kind of email that, in 2018, would have meant three days of all-hands quoting and seventeen tabs open at once.

My RFQ skill ingests the spreadsheet, runs each lane against my historical book and current carrier rates, applies the customer's specific service requirements, and builds a clean PDF response in forty-eight minutes. I review it carefully. I adjust two lanes I think are too aggressive. I send it back the same afternoon. I keep my Thursday for the next thing.

◆ ◆ ◆
12:15 PMLunch with my eighteen-month-old

He is in his high chair launching pieces of cheese onto the floor with the precision of a man who has been planning the operation since breakfast. I eat a sandwich standing up. He says more three times in a row, which is his only word so far and possibly the most important word any of us know. I am back at the desk by 12:45.

1:45 PMAnna catches the fake

Anna handles signed rate confirmations and certificates of insurance. A new carrier sent over a COI that looks fine at first glance, but Anna's verification flow caught a mismatch between the policy number on the document and the policy number on file with the issuer. She flags it. I look. The carrier had photoshopped the expiration date. By six months. I would never have caught it manually. Anna catches it because she does not get tired and she does not extend the benefit of the doubt. I cancel the load assignment. I rebook with a verified carrier within forty minutes. That is one fraud incident, one cargo claim, and one hard customer conversation that just did not happen.

The AI does not save me from the breakdown. It saves me from the surprise.

3:00 PMThe customer who has been with me since the beginning

A short call with the dispatcher at one of the customers who has been with me almost the entire arc of my career. He just wants to check in. He does not need anything. We talk for six minutes about his daughter's softball season and how the rates look heading into Q3. This is the work that nobody bills for and everybody owes everything to. If I ever automate this call, I have stopped doing my job.

4:15 PMThe quote I almost got wrong

A new lane comes across the desk. The skill builds the quote at $2,650. Something feels off. I open the carrier history and look at the last four times anything moved on this corridor. Two of those four came back with detention claims I had to fight. The skill does not know that yet. I add the context to my customer skill — this lane runs slow at the receiver, build in a minimum of two hours buffer — and push the quote up by $200 to absorb risk. I send it. Tomorrow the skill will know to do that automatically. Every quote teaches it something I should have written down a decade ago.

5:30 PMClosing the loops

I run through the day's open items. Three loads need PODs by tomorrow morning — Kara is already on it. Two carrier setups in flight from Mike's morning calls — they will be done overnight. One dispute brewing with a carrier from yesterday — I have my carrier-incident-report skill draft a letter while I review the load file. I sign it, send it, and tag the dispute for tomorrow's follow-up. I tab over to my P&L tracker. The day moved fifty-three loads. The agents collectively logged the equivalent of about seven dispatcher-hours of work I did not have to do.

6:30 PMOff the clock (more or less)

I close the laptop. I do not close it all the way. The lid stays at thirty degrees because I will look at it again at 9:00 PM after the kids are down. I refuse to pretend otherwise. This is the actual deal. I get to run a real operation and I get to be home for bedtime, but I do not get to have a clean ending to my workday. The AI agents work on a schedule I set. The relationships work on the schedule the relationships need.

The eighteen-month-old finds me in the kitchen and demands to be picked up. I pick him up. He shows me a piece of cheese he saved from lunch and offers it to me with great solemnity. I accept it. This is the work, too.

◆ ◆ ◆

If you are still running your agency the way I was running mine in 2019, you are working twice as hard for half the result. Not because you are doing anything wrong. Because the tools have changed and you have not given yourself permission to change with them.

The day I just walked you through is not a flex. It is not theatrical. It is just Tuesday. Five voice agents handle the calls I am too tired to make. One quoting skill answers an RFQ in forty-eight minutes that used to take three days. One eighteen-month-old offers me a piece of cheese at 6:32 PM. One desk. One coffee, three reheats. One operator who finally has a system that fits her hand.

The pieces are not exotic. The thinking behind them is. Every single thing I built came from sitting at this desk, getting frustrated, and refusing to accept that the frustration was just the cost of doing business.

I get to run a real operation and I get to be home for bedtime, but I do not get to have a clean ending to my workday. This is the actual deal.

Wednesday looks a lot like Tuesday. So does Thursday. The agents do their windows. The relationships get the time they deserve. The kid eats the cheese off the floor. I would not trade any of it.

P.S.On the topic of cheese: Hannah Harper's "String Cheese" wrecked me at this desk a couple months ago. If you are a mother, or you raised one, or you ever had one — set aside four minutes. Worth every tear.

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